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What is
Search Engine Optimization?
Search engine optimization (SEO)
is the process of editting a web site in such a way that it
will appear within the first few results when certain keywords
are typed into a search engine. Unfortunately, it is no longer
good enough just having a web site - there are billions of
web sites on the Internet, and it is very likely that hundreds
or even thousands of these sites offer exactly what you are
offering. Even if you are the best and cheapest in your trade,
no business will come through your web site if it is unreachable
to your target audience.
How can Search Engine Optimization
help you?
It is estimated that nearly 50% of Internet users arrive at
web sites by using a search engine. That is a lot of business
you could be missing out on if your web site was not properly
optimized for use with search engines. The aim of search engine
optimization is to ensure as many of these visitors can easily
find your web site when searching for keywords related to
what your web site offers. The real art of search engine optimization
is the first stage - actually deciding what these keywords
are. If at this stage the wrong keywords are chosen, the entire
search engine optimization process will be a waste of time
and effort.
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