Search Engine Optimisation

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What is Search Engine Optimization?

Search engine optimization (SEO) is the process of editting a web site in such a way that it will appear within the first few results when certain keywords are typed into a search engine. Unfortunately, it is no longer good enough just having a web site - there are billions of web sites on the Internet, and it is very likely that hundreds or even thousands of these sites offer exactly what you are offering. Even if you are the best and cheapest in your trade, no business will come through your web site if it is unreachable to your target audience.

How can Search Engine Optimization help you?
It is estimated that nearly 50% of Internet users arrive at web sites by using a search engine. That is a lot of business you could be missing out on if your web site was not properly optimized for use with search engines. The aim of search engine optimization is to ensure as many of these visitors can easily find your web site when searching for keywords related to what your web site offers. The real art of search engine optimization is the first stage - actually deciding what these keywords are. If at this stage the wrong keywords are chosen, the entire search engine optimization process will be a waste of time and effort.

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